Examples of well-designed templates
1/ Mudpuppy
- Align the email look with the brand identity
- Use combination of blocks: Form & Suggestion
- Customize the message and provide a 20% discount for each submitted reviews
2/ Bidetry
- Align the email look with the brand identity
- Customize the message, starting with an engaging question: Did you have a life-changing experience?
- Use the custom form to ask: How did you hear about us?
- Use combination of blocks: Form and Shop Reviews
3/ Zazu
- Align the email look with the brand identity
- Customize the message
- Use Picture block to showcase the product image
- Localize the email language (Spanish)
- Use combination of blocks: Form and Multi-Product
- Email conversion rate increased from 8% (January 2020) to 15% (March 2020)
4/ Pawz
- Align the email look with the brand identity
- Use Picture block to showcase attractive headline and hero image
- Customize the message
- Use combination of blocks: Form and Suggestions
5/ Ruby Olive
- Align the email look with the brand identity
- Customize the message
- Use Picture block to showcase the product image
- Use combination of blocks: Form, Multi-Review, Shop Reviews
6/ Respire
- Align the email look with the brand identity
- Customize the message
- Use Picture block to showcase the product image
- Localize the email language (French)
Have your own tips!
The above tips help you make use of the features in Email Templates and collect more reviews. However, you can also develop your own tips based on the nature of your business and how your customers are engaging with your emails over time.
For example, text-heavy emails can be useful if they are made to serve a special purpose. Standout Designs use a text-heavy email but make their message convincing and engaging enough, together with a Star block that encourages customers to submit a review with a picture or video first. In fact, they received a 17% conversion rate in March 2020 thanks to this email template.
