In this article, we will walk you through some fundamental knowledge about SEO (Search Engine Optimization)/ Featured Snippet/ Review Snippet. It is important to understand what these terms really mean because you want customers to search a product and your shop+products pop up on the very first page on Google Search so does improve your sales.
There is quite a process to have your products show up on Google Search Result but we will go through it together. Note: Judge.me offers 24/7 customer support so we are always willing to help (or even do the work for you)!
SEO stands for Search Engine Optimization - is to making changes to your web design and content in order to help it appear in the search engine. Why? Because Google will use a process called crawling meaning that they will scan your website content element to determine how rich it is, therefore, better chance Google will make your website appear on the first rank on search results.
For example, Judge.me created contents such as business/marketing strategy articles for e-commerce shop in blog format; newbies shop owners more likely will search for articles to learn how to operate their store smoothly. If they enter in the keywords related what our blog writing about that topic, Google will put our website on the very first page result. And that is how we improve SEO, we do want people to come across Judge.me Product Reviews by searching on related topics.
And please visit our blog at https://blog.judge.me/ because we do have amazing Business advices for running e-commerce store by the way!
Featured Snippet/Rich Snippet
Featured snippet is a quick answer box that appear on top of your search results page. There are several types of featured snippets such as text snippet, video snippet, or list/table snippets. See some example below here:
List/Table Snippet - which if you happen to have your product feed on Google Shopping. You product will show up like this
And how your products display on Google Shopping
According to Google Shopping: “A review snippet is a short excerpt of a review or a rating from a review website, usually an average of the combined rating scores from many reviewers. When Google finds valid reviews or ratings markup, we may show a rich snippet that includes stars and other summary info from reviews or ratings. In addition to the text of the review, a rating is an evaluation described on a numeric scale (such as 1 to 5).”
Here is an example of a product on Google Search Result Page including review and product reviews
And here is an example of specific product search on Google Shopping